Problem: A company selling an integrated technology suite acquired new middleware software that undercut its existing product line’s value proposition and sales strategy.

Solution: Sell the new application through a subsidiary with an independent public identity.

The essential tools needed to establish Nextient as a company were defined and developed in less than a month. The company was then registered with middleware associations, search engines, and on-line directories and electronic leads began coming in.

Corporate identity package
Sales presentation
Sales brochure
Web site